Rochester Lab: (585) 730-5100
Capital Region Lab:  (518) 792-3328

Rochester Lab:  (585) 730-5100

Capital Region Lab:  (518) 792-3328

Our Lab

Crane Dental Laboratory, Inc. is a full service dental laboratory that has been serving the dentists of Western New York since 1993.

It is our mission to consistently provide the finest products and services to you and your patients by maintaining a high standard of quality, value, reliability and communication.

Crane Dental History 4

History

1993
Crane Dental Laboratory, Inc. is a removable prosthetic lab that has been serving the dental profession since 1993.

Crane offers the most up-to-date materials and techniques available all made in the USA. All products are offered in a timely professional manner. Free pick-up and delivery, as well as same day service on repairs and relines is offered to all dental clientele. All work is produced in house by trained dental technicians, giving you superior products, quality and personal service. Crane Dental Laboratory's goal is to make your job easier and more enjoyable for you and your staff.

1998
Crane Dental Laboratory opened in 1998 in Gates, NY.

The lab established a firm presence in removables with the acquisition of St. George Dental Lab in 2003 and in 2005 moved to Airpark Drive in Chili to accommodate the laboratory's growth.

2014
Crane Dental Laboratory continued to grow and again moved its operations to their present location in Rochester, NY.

Once again, Crane has expanded to double its size at their present facility and now is a full service laboratory adding its Partial and Crown and Bridge departments and many digital products. With the desire and dedication to provide dental clientele and their patients with top quality products and services, Crane Dental laboratory, Inc. is making a difference with patients and doctors.

2019
Crane Dental Laboratory has been selected to be a member of the Dental Resource Alliance (DRA)

an invitation-only group of premier, privately-owned dental labs in North America. DRA lab owners are leaders and production experts who systematically exchange best ideas and practices. We also maintain an exclusive, proprietary KnowledgeBase for use only by our members. Leading vendors use DRA laboratories to beta-test new products. They provide special access to DRA members to exchange insights for new and upcoming developments, insuring our status as cutting-edge leaders in our industry. Participation in DRA is one of the many ways we bring you the same level of expertise, commitment and excellence that you bring to your patients.

2021
Crane Dental Laboratory, Inc. becomes the first dental lab to join the NFED.

Through continuous growth and acquisition, Crane expands on its current location in Rochester, NY. We install a 3D printer and invests in digital dental restorations to provide dentists and their patients with top-quality options. After almost 30 years of practicing the traditional processes, our lab is ready to adapt with the ongoing wave of advanced dental technology. Crane becomes the first dental lab to join the National Federation for Ectodermal Dysplasias (NFED) as part of their network of dental treatment centers.

Our Team

Screen Shot 2021 08 18 at 1.55.09 PM
CDT - Owner

Kevin Crane

Screen Shot 2021 08 18 at 1.57.14 PM
Vice President

Madonna Crane

Screen Shot 2021 08 18 at 2.00.16 PM
CDT - Technical Manager

Mark Richardson

Screen Shot 2021 08 18 at 1.58.52 PM
Office Manager

Sharlene Schultz

Screen Shot 2021 08 18 at 2.06.16 PM
Lab Dog

Simba

Screen Shot 2021 08 18 at 2.05.25 PM
Partial Department Manager

Mike Rodriguez

Screen Shot 2021 08 18 at 2.04.17 PM
Crown and Bridge Manager

Mike Daniels

Screen Shot 2021 08 18 at 2.03.08 PM
Denture Department Manager

Michael Sweet

Screen Shot 2021 08 18 at 2.02.06 PM
Sleep and Nightguard Manager

Jesse Watras

Screen Shot 2021 08 18 at 1.55.09 PM

CDT - Owner

Kevin Crane

Kevin grew up in a household with knowledge of dentistry. Even though his father was a dentist for 47 years, he found his interest in the laboratory aspect of dentistry. His interest led him to a passion to become the best dental technician possible. Kevin graduated from Dutchess Community College in 1987 with a degree in dental technology and achieved his CDT in 1990 while working at the Eastman Dental Center in Rochester, NY as a technician in the Prosthodontic Department. Though operating a business pulls him in many directions, his true passion is still being at the bench on a daily basis. Outside interests include skiing, kayaking, wood turning.

Screen Shot 2021 08 18 at 1.57.14 PM

Vice President

Madonna Crane

After a career in Special Education and raising three children, Madonna joined the lab officially in 2005 overseeing Accounting and HR. She was always the behind the scenes sounding board for Kevin and his ideas and decisions for the growth of the lab over the years. Outside interests include skiing, yoga and reading.

Screen Shot 2021 08 18 at 2.00.16 PM

CDT - Technical Manager

Mark Richardson

Mark was born and raised in Upstate New York. He found his passion in dental technology in 1980 after graduating from high school with an art major. He has achieved high recognition in the removable aspect and decided to get his CDT in 2007 after running his small full service lab for 20 years. He graduated from RRC Dental Lab School in 1982 with a certificate degree. He was certified in flexible partials in 2008. Although his merits are in removable prosthetics, his passion evolved to encompass most all phases of dental technology. In his spare time he enjoys playing guitar, body building and camping.

Screen Shot 2021 08 18 at 1.58.52 PM

Office Manager

Sharlene Schultz

Sharlene has been with Crane Dental Lab since May, 2010. Before moving to the Rochester area, she was Office Manager at a gymnastics facility in California. As office manager for Crane Dental, she assists with HR, schedules our delivery drivers, and Sharlene lives in North Chili with her husband. They have four children. Sharlene’s time away from Crane might mean a visit to California to see her four grandchildren.

Screen Shot 2021 08 18 at 2.06.16 PM

Lab Dog

Simba

Loved by all, Simba brings a sense of calm to everyone at the lab when he comes in a few times a week. His customer service duties have included visits to offices when requested and collection of treats throughout his day at the lab. His interests are napping and herding of employees to the snack drawer.

Screen Shot 2021 08 18 at 2.05.25 PM

Partial Department Manager

Mike Rodriguez

Michael started his career as a dental technician 37 years ago by joining the family business with his dad and brother. He eventually took over the business in 2000. In 2016, Michael came to Crane Dental Laboratory as full-time Partials manager. Since then he has been actively involved in the growth of the department. With the advancing of technology his team has been adapting digitally to the manufacturing of partials as well as using the latest equipment in dry electro polishing. He and his wife have been married for 30 years and have two daughters and six grandchildren. He enjoys sports especially baseball.

Screen Shot 2021 08 18 at 2.04.17 PM

Crown and Bridge Manager

Mike Daniels

Michael has worked in the dental lab business for 20 years. He joined Crane Dental Laboratory in July, 2018. He started his career working in the dies and models departments and is now serving as the Crown and Bridge manager at Crane. He credits his success and his knowledge from the many talented people he has had the pleasure to work with. He also feels the enjoyment of working with crowns stems from his love of art.
He lives in the Hilton area with his wife and three daughters. Besides his love of art, he also enjoys listening and playing music in his free time.

Screen Shot 2021 08 18 at 2.03.08 PM

Denture Department Manager

Michael Sweet

Michael Sweet began his career at Crane Dental Lab in 2008. Previous to his dental career, he studied graphic design and served in the US Marine Corps for four years. Michael has advanced his technical ability studying with Ivoclar, PTC, Denstsply, Duraflex and various management courses. He continues to learn new techniques, materials, and systems to bring to Crane Dental Lab.
Michael has lived in the Rochester area most of his life. He currently lives in Greece with his wife and two daughters. When not at Crane Dental, you might find him at the soccer field either cheering or coaching his daughter’s soccer teams.

Screen Shot 2021 08 18 at 2.02.06 PM

Sleep and Nightguard Manager

Jesse Watras

Jesse has been with Crane Dental Laboratory since May, 2012. He started as a tech in the nightguard department. He was instrumental in helping with the 510(k) approval of our sleep appliances, Crane Herbst Appliance and our Sapphire Dorsal Comfort Fit. He enjoys customizing each case to individual preferences and patient’s needs whether it is a nightguard or sleep appliances.
Jesse lives in Fairport with his wife. In his time away from Crane, he loves walking his dog, Otis, and kayaking with his wife.

Office Management Team

Crane Dental Office Team
KevinCrane_Headshot_WhiteBG_2

Kevin Crane

President/Owner

Kevin grew up in a household with knowledge of dentistry. Even though his father was a dentist for 47 years, he found his interest in the laboratory aspect of dentistry. His interest led him to a passion to become the best dental technician possible. Kevin graduated from Dutchess Community College in 1987 with a degree in dental technology and achieved his CDT in 1990 while working at the Eastman Dental Center in Rochester, NY as a technician in the Prosthodontic Department. Though operating a business pulls him in many directions, his true passion is still being at the bench on a daily basis. Outside interests include skiing, kayaking, wood turning.

Justin Rapp

Director of Operations
Justin Rapp is Rochester native and attended high school in Hilton, NY, graduating in 1999.  Justin earned his bachelor’s degree in Organizational Management from Roberts Wesleyan college.  He spent over eighteen years in retail operational management and four years in the medical device operations field.  Justin is excited to be part of Crane’s team and is here to help the company through its transformational change.  When he is not at work he enjoys spending time with his family and friends.
Justin Rapp
SharleneSchultz_Headshot_WhiteBG (1)

Sharlene Schultz

Office Manager

Sharlene has been with Crane Dental Lab since May, 2010. Before moving to the Rochester area, she was Office Manager at a gymnastics facility in California. As office manager for Crane Dental, she assists with HR, schedules our delivery drivers, and Sharlene lives in North Chili with her husband. They have four children. Sharlene’s time away from Crane might mean a visit to California to see her five grandchildren.

Lab Management Team

D144 111A