Questions? Call us at (585) 730-5100

Our Lab

Crane Dental Laboratory, Inc. is a full service dental laboratory that has been serving the dentists of Western New York since 1993.

It is our mission to consistently provide the finest products and services to you and your patients by maintaining a high standard of quality, value, reliability and communication.

History

1993
1998
2014
2019
2021

Our Team

CDT - Owner

Kevin Crane

Vice President

Madonna Crane

CDT - Technical Manager

Mark Richardson

Office Manager

Sharlene Schultz

Lab Dog

Simba

Partial Department Manager

Mike Rodriguez

Crown and Bridge Manager

Mike Daniels

Denture Department Manager

Michael Sweet

Sleep and Nightguard Manager

Jesse Watras

CDT - Owner

Kevin Crane

Kevin grew up in a household with knowledge of dentistry. Even though his father was a dentist for 47 years, he found his interest in the laboratory aspect of dentistry. His interest led him to a passion to become the best dental technician possible. Kevin graduated from Dutchess Community College in 1987 with a degree in dental technology and achieved his CDT in 1990 while working at the Eastman Dental Center in Rochester, NY as a technician in the Prosthodontic Department. Though operating a business pulls him in many directions, his true passion is still being at the bench on a daily basis. Outside interests include skiing, kayaking, wood turning.

Vice President

Madonna Crane

After a career in Special Education and raising three children, Madonna joined the lab officially in 2005 overseeing Accounting and HR. She was always the behind the scenes sounding board for Kevin and his ideas and decisions for the growth of the lab over the years. Outside interests include skiing, yoga and reading.

CDT - Technical Manager

Mark Richardson

Mark was born and raised in Upstate New York. He found his passion in dental technology in 1980 after graduating from high school with an art major. He has achieved high recognition in the removable aspect and decided to get his CDT in 2007 after running his small full service lab for 20 years. He graduated from RRC Dental Lab School in 1982 with a certificate degree. He was certified in flexible partials in 2008. Although his merits are in removable prosthetics, his passion evolved to encompass most all phases of dental technology. In his spare time he enjoys playing guitar, body building and camping.

Office Manager

Sharlene Schultz

Sharlene has been with Crane Dental Lab since May, 2010. Before moving to the Rochester area, she was Office Manager at a gymnastics facility in California. As office manager for Crane Dental, she assists with HR, schedules our delivery drivers, and Sharlene lives in North Chili with her husband. They have four children. Sharlene’s time away from Crane might mean a visit to California to see her four grandchildren.

Lab Dog

Simba

Loved by all, Simba brings a sense of calm to everyone at the lab when he comes in a few times a week. His customer service duties have included visits to offices when requested and collection of treats throughout his day at the lab. His interests are napping and herding of employees to the snack drawer.

Partial Department Manager

Mike Rodriguez

Michael started his career as a dental technician 37 years ago by joining the family business with his dad and brother. He eventually took over the business in 2000. In 2016, Michael came to Crane Dental Laboratory as full-time Partials manager. Since then he has been actively involved in the growth of the department. With the advancing of technology his team has been adapting digitally to the manufacturing of partials as well as using the latest equipment in dry electro polishing. He and his wife have been married for 30 years and have two daughters and six grandchildren. He enjoys sports especially baseball.

Crown and Bridge Manager

Mike Daniels

Michael has worked in the dental lab business for 20 years. He joined Crane Dental Laboratory in July, 2018. He started his career working in the dies and models departments and is now serving as the Crown and Bridge manager at Crane. He credits his success and his knowledge from the many talented people he has had the pleasure to work with. He also feels the enjoyment of working with crowns stems from his love of art.
He lives in the Hilton area with his wife and three daughters. Besides his love of art, he also enjoys listening and playing music in his free time.

Denture Department Manager

Michael Sweet

Michael Sweet began his career at Crane Dental Lab in 2008. Previous to his dental career, he studied graphic design and served in the US Marine Corps for four years. Michael has advanced his technical ability studying with Ivoclar, PTC, Denstsply, Duraflex and various management courses. He continues to learn new techniques, materials, and systems to bring to Crane Dental Lab.
Michael has lived in the Rochester area most of his life. He currently lives in Greece with his wife and two daughters. When not at Crane Dental, you might find him at the soccer field either cheering or coaching his daughter’s soccer teams.

Sleep and Nightguard Manager

Jesse Watras

Jesse has been with Crane Dental Laboratory since May, 2012. He started as a tech in the nightguard department. He was instrumental in helping with the 510(k) approval of our sleep appliances, Crane Herbst Appliance and our Sapphire Dorsal Comfort Fit. He enjoys customizing each case to individual preferences and patient’s needs whether it is a nightguard or sleep appliances.
Jesse lives in Fairport with his wife. In his time away from Crane, he loves walking his dog, Otis, and kayaking with his wife.

Office Management Team

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Kevin Crane

President/Owner

Kevin grew up in a household with knowledge of dentistry. Even though his father was a dentist for 47 years, he found his interest in the laboratory aspect of dentistry. His interest led him to a passion to become the best dental technician possible. Kevin graduated from Dutchess Community College in 1987 with a degree in dental technology and achieved his CDT in 1990 while working at the Eastman Dental Center in Rochester, NY as a technician in the Prosthodontic Department. Though operating a business pulls him in many directions, his true passion is still being at the bench on a daily basis. Outside interests include skiing, kayaking, wood turning.

Justin Rapp

Director of Operations
Justin Rapp is Rochester native and attended high school in Hilton, NY, graduating in 1999.  Justin earned his bachelor’s degree in Organizational Management from Roberts Wesleyan college.  He spent over eighteen years in retail operational management and four years in the medical device operations field.  Justin is excited to be part of Crane’s team and is here to help the company through its transformational change.  When he is not at work he enjoys spending time with his family and friends.
Justin Rapp
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Sharlene Schultz

Office Manager

Sharlene has been with Crane Dental Lab since May, 2010. Before moving to the Rochester area, she was Office Manager at a gymnastics facility in California. As office manager for Crane Dental, she assists with HR, schedules our delivery drivers, and Sharlene lives in North Chili with her husband. They have four children. Sharlene’s time away from Crane might mean a visit to California to see her five grandchildren.

Lab Management Team